Claudio La Viola was born in Milan, where he lives and works. At a very young age he started to express his creativity in the field of fashion, where he achieved success as a designer during the 1970s.
His menswear collection were famous for their ability to reinterpret classic cuts and proportions.
The same characteristics accompanied his move to the world of design and architecture in 1990. His approach is purist, passionate and enthusiastic, always seeking emotions to convey in his work, for he maintains that ?a soulless design is an undistinguished design?. He defines his working method as characterised by a global vision of lifestyles and innate procedures, such as the innovative use of materials and the quest for detail.
Over the years Claudio La Viola has worked for companies such as Agape, Falper, Rapsel, Richard Ginori, Via Bizzuno, Zani&Zani and Brix, where he was artistic director for the past ten years.